Recommended Products for an Online Shop Among Indonesian Student Users

  • Rianto Universitas Teknologi Yogyakarta
  • Adityo Permana Wibowo Universitas Teknologi Yogyakarta
Keywords: e-commerce, recommended products, fashion and shoes


Electronic commerce is a website category that has tremendous growth. As an impact of the growth is information flooding for users, especially on product category. Therefore, the recommended products for online shops are important. This study aimed to develop recommended products for online shops that may enhance successful transactions in electronic commerce. This study involved 100 students that have been experienced in online transactions using a survey method. Data were analyzed using the Friedman Test and Weight Mean Score to obtain the highest level of product recommendation. The results indicated that fashion and shoes are the most recommended products for online shops in student groups of users.

Author Biographies

Rianto, Universitas Teknologi Yogyakarta

Program Studi Informatika, Fakultas Teknologi Informasi dan Elektro, Universtias Teknologi Yogyakarta

Adityo Permana Wibowo, Universitas Teknologi Yogyakarta

Program Studi Informatika Medis, Fakultas Teknologi Informasi dan Elektro, Universitas Teknologi Yogyakarta


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