Designing Product Labels and Digital Marketing as Branding Strategies for Yu Marni’s Tiwul Product
Abstract
Yu Marni is a culinary SME undertaking unique local food of Gunungkidul, Yogyakarta with a wide variety of products, including instant tiwul, tiwul flour, corn rice, gatot, and several other products. The packaging designs of these products lacking complete information such as the name of the product and how to use the product. Product marketing is done by entrusting their products to several souvenir shops and utilizing social media such as WhatsApp and Instagram. To make it easier for consumers to find information on Yu Marni's products, a packaging design was created that contained information including the logo, brand, product name, packaging theme, and other supporting information. In addition, a website is created to enhance products introduction to the public as well as a means to perform modern transactions. The rebranding activity resulted in a product packaging design that contained information about the identity of the company and its products. The website that was built is not only for product promotion, but can also be used for transactions and transaction data recap.
Keywords: Instant tiwul, Labeling, Marketing, Product Image, Rebranding.
References
M. Harsana, Minta, Triwidayati, “Potensi Makanan Tradisional Sebagai Daya Tarisk Wisata Kuliner di D.I. Yogyakarta,” Jurnal Universitas Negeri Yogyakarta, vol. 15, pp. 1–24, 2020.
A. S. Purwaning Tyas, “Identifikasi Kuliner Lokal Indonesia dalam Pembelajaran Bahasa Inggris,” Jurnal Pariwisata Terapan, vol. 1, no. 2, p. 38, 2017, doi: 10.22146/jpt.24970.
S. Sahara and A. P. Baskoro, “Perancangan Logo dan Corporate Identity Rumah Makan Biyunge ‘Ciri Khas Jawa,’” J-Ika, vol. 6, no. 1, pp. 24–32, 2019, doi: 10.31294/kom.v6i1.6184.
D. Untari, D. E. Fajariana, and M. Ridwan, “Preparing the Asean Economic Community (MEA) with the Development Strategy of Small and Medium Enterprise (UMKM) to Get Business Credit in Kelurahat CIbaduyut Bandung,” International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 2019, no. 3, pp. 215–224, 2019.
N. I. Pradasari, E. Wahyudi, and Darmanto, “Sistem Informasi Produk Unggulan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Ketapang Berbasis Web,” Jurnal Ilmiah Elektronika dan Komputer, vol. 14, no. 2, pp. 386–400, 2021.
M. Sunuantari, I. R. Zarkasi, I. Gunawan, and R. M. Farhan, “R-TIK Digital Literacy towards Indonesian MSMEs (UMKM) Digital Energy of Asia,” Komunikator, vol. 13, no. 2, pp. 175–187, 2021, doi: 10.18196/jkm.12380.
I. Pangaribuan, M. Zaka, and R. Yunanto, “Design of Web-based Online Sales : as an Entrepreneurship Strategy,” International Journal of Entrepreneurship & Technopreneur, vol. 1, no. 1, pp. 31–36, 2021, doi: 10.34010/injetech.v1i1.5467.
N. A. Saputri and F. D. Mawardi, “Digital Marketing: Pendampingna untuk Meningkatkan Daya Saing UMKM Kota Batu,” Janayu, vol. 3, no. 2, pp. 155–163, 2022, doi: 10.22219/janayu.v3i2.21976.
A. Vlahvei, O. Notta, and E. Grigoriou, “Establishing a Strong Brand Identity Through a Website: The Case of Greek Food SMEs,” Procedia Economics and Finance, vol. 5, no. 13, pp. 771–778, 2013, doi: 10.1016/s2212-5671(13)00009-9.
F. N. Hakim, A. Solechan, and Migunani, “Perancangan Katalog Digital Pada UMKM Sentra Bordir Desa Padurenan Kudus,” Jurnal Informatika Upgris (JIU), vol. 1, no. 2, pp. 160–169, 2015.
R. A. Hendrawan, I. Nurkasanah, E. Suryani, M. ER, M. Mudjahidin, and A. P. Aristio, “Discovery Shopping eCommerce untuk Meningkatkan Pengalaman Pelanggan pada UMKM Produk Tanaman Herbal, Sayuran, dan Alat Berkebun,” Sewagati, vol. 6, no. 6, 2022, doi: 10.12962/j26139960.v6i6.119.
A. Dwianti et al., “Rebranding Produk Arnetta Craft di Malaka Sari, Jakarta Timur,” Community Empowerment, vol. 6, no. 10, pp. 1837–1843, 2021.
I. P. Artaya, R. A. Baktiono, and M. Kamisutara, “Pelatihan Proses Labelisasi Kemasan Produk Industri Rumah Tangga di Kecamatan Candi Sidoarjo,” Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat, vol. 1, no. 2, pp. 97–105, 2021, doi: 10.25008/altifani.v1i2.135.
T. Mulyaningsih, L. Ratwaningsih, A. R. Hakim, and Mulyadi, “Digital Branding dan Desain Optimalisasi Peningkatan Penjualan Produk UMKM Makanan Tradisional di Kabupaten Sukoharjo,” Jurnal Kuat (Keuangan Umum dan Akuntansi Terapan), vol. 2, no. 2, pp. 125–130, 2020, doi: 10.24158/pep.2019.11.14.
D. P. Utami, “Strategi Branding Untuk Membangun Image Positif Pangan Lokal Bagi Usaha Mikro Kecil Dan Menengah,” Journal of Food Technology and Agroindustry, vol. 3, no. 1, pp. 26–35, 2021.
S. Zuhdi, B. H. Rainanto, and D. Apriyani, “Analysis of Co-Branding Strategy to Improve Company’s Competitive Power (Case Study on Walls Selection Oreo),” International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019), vol. 143, no. Isbest 2019, pp. 146–149, 2020, doi: 10.2991/aebmr.k.200522.030.
B. Hardjono and T. B. Ying, “Brand Extension of Fast Moving Consumer Goods to Customers’ Perception,” Trikonomika, vol. 16, no. 2, p. 51, 2017, doi: 10.23969/trikonomika.v16i2.714.
Jasmani, L. Maduningtias, and Irmal, “Pelatihan dan Penguasaan Digital Marketing dalam Meninigkatkan Pendapatan Para Remaja di Lingkungan Benda Timur IV,” Jurnal Pengabdian Dharma Laksana Mengabdi Untuk Negeri, vol. 2, no. 1, pp. 65–68, 2019.
G. A. Manu and M. C. Kande, “Pembandingan Content Management System Dengan Metode Saw (Simple Additive Weighting) Dalam Implementasi Pembuatan Website Sekolah,” Jurnal Pendidikan Teknologi Informasi (JUKANTI), vol. 2, no. 2, pp. 23–31, 2019, doi: 10.37792/jukanti.v2i2.70.
B. Huda and B. Priyatna, “Penggunaan Aplikasi Content Management System (CMS) Untuk Pengembangan Bisnis Berbasis E-commerce,” Systematics, vol. 1, no. 2, p. 81, 2019, doi: 10.35706/sys.v1i2.2076.
S. Suharyadi, E. Maria, and P. Purwanto, “Penerapan Metode Prototipe Dalam Pembangunan Website Promosi Dusun Gedong Menggunakan CMS Wordpress,” Building of Informatics, Technology and Science (BITS), vol. 3, no. 4, pp. 747–755, 2022, doi: 10.47065/bits.v3i4.1372.
B. Badrudin and R. Nurdin, “Sim (Sistem Informasi Manajemen) Kurikulum Perguruan Tinggi Keagamaan Islam Berbasis Cms Wordpress,” Ta’dib, vol. 22, no. 1, p. 1, 2019, doi: 10.31958/jt.v22i1.1416.
A. N. Yuhana and F. A. Aminy, “Optimalisasi Peran Guru Pendidikan Agama Islam Sebagai Konselor dalam Mengatasi Masalah Belajar Siswa,” Jurnal Penelitian Pendidikan Islam, vol. 7, no. 1, p. 79, 2019, doi: 10.36667/jppi.v7i1.357.
L. Hakim and R. Saragih, “Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen NPK Mutiara di UD. Barelang Tani Jaya Batam,” Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), vol. 6, no. 2, pp. 37–53, 2019, doi: 10.36987/ecobi.v6i2.4.
Raihan Azim, Hendra Taufik, and Sri Djuniatii, “Analisis Kelayakan Finansial Bus Trans Metro Pekanbaru Koridor Ii,” Sainstek (e-Journal), vol. 8, no. 1, pp. 24–28, 2020, doi: 10.35583/js.v8i1.27.
Copyright (c) 2024 Dewi Nopita, Rodhiyah Mardhiyyah, Maya Listiyani, Tegar Julianto
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright Notice
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to journal IJETS, University Of Technology Yogyakarta as publisher of the journal, and the author also holds the copyright without restriction.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc. , are allowed with a written permission from journal IJETS, University Of Technology Yogyakarta.
Jurnal IJETS Board, University Of Technology Yogyakarta, the Editors and the Advisory International Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the journal IJETS, University Of Technology Yogyakarta are sole and exclusive responsibility of their respective authors and advertisers.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0